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	<title>Lionis Info &#187; Public Relations</title>
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	<link>http://lionis.info</link>
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		<title>Catalog Printing Information</title>
		<link>http://lionis.info/catalog-printing-information/</link>
		<comments>http://lionis.info/catalog-printing-information/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 07:50:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Hall]]></category>
		<category><![CDATA[Printing Tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Brochure]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[flyers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[presentation folders]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[printers]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[rack cards]]></category>
		<category><![CDATA[rackcards]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://lionis.info/catalog-printing-information/</guid>
		<description><![CDATA[While catalog printing may sound complicated once you begin, there are ways to make things effortless and plain to comprehend when it comes to catalog printing. Below are a few steps on how to &#8220;un-complicate&#8221; your printing needs and have a greater time printing your business catalogs.
Exercise templates available by the printing company
One item that [...]]]></description>
			<content:encoded><![CDATA[<p>While catalog printing may sound complicated once you begin, there are ways to make things effortless and plain to comprehend when it comes to catalog printing. Below are a few steps on how to &#8220;un-complicate&#8221; your printing needs and have a greater time printing your business catalogs.</p>
<p>Exercise templates available by the printing company</p>
<p>One item that can really help you out is to use a template provided by a catalog printing company. This should give you all the data concerning the proper dimensions, scales and file formats that are accepted by the printing company. By using the template, you will not have to think and set the proper length and width dimensions, as well as other things like color settings and other details. Nearly everything is already set for you and you will only need to add your content to finish the job.</p>
<p>Take many different photos of your items as possible</p>
<p>Now for your product images for the catalog, the best way to make it easier for you is to take as many photos of them as possible. Do not worry about getting a single good shot. Just take lots of pictures in different angles and lighting effects and at that time choose the best one that you see stand out. This saves you a lot of time where you will be required to make a second photo shoot because no images are appropriate. So make sure you try out all your ideas and take many pictures. You will have a faster layout process with this simple task.</p>
<p>Write out all your text early</p>
<p>It also wise to simplify your work by setting aside creative time to write all the text that you need. By preparing all the product descriptions, price tables and other text early on, you will not have to be anxious about it too much come design time. You just need to copy and paste the text and arrange the font styles and colors. It should make the designing process flow faster on your part.</p>
<p> <!--  /* Font Definitions */  @font-face  {font-family:"Cambria Math";  panose-1:2 4 5 3 5 4 6 3 2 4;  mso-font-charset:1;  mso-generic-font-family:roman;  mso-font-format:other;  mso-font-pitch:variable;  mso-font-signature:0 0 0 0 0 0;} @font-face  {font-family:Calibri;  panose-1:2 15 5 2 2 2 4 3 2 4;  mso-font-charset:0;  mso-generic-font-family:swiss;  mso-font-pitch:variable;  mso-font-signature:-1610611985 1073750139 0 0 159 0;}  /* Style Definitions */  p.MsoNormal, li.MsoNormal, div.MsoNormal  {mso-style-unhide:no;  mso-style-qformat:yes;  mso-style-parent:"";  margin-top:0in;  margin-right:0in;  margin-bottom:10.0pt;  margin-left:0in;  line-height:115%;  mso-pagination:widow-orphan;  font-size:11.0pt;  font-family:"Calibri","sans-serif";  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoChpDefault  {mso-style-type:export-only;  mso-default-props:yes;  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoPapDefault  {mso-style-type:export-only;  margin-bottom:10.0pt;  line-height:115%;} @page Section1  {size:8.5in 11.0in;  margin:1.0in 1.0in 1.0in 1.0in;  mso-header-margin:.5in;  mso-footer-margin:.5in;  mso-paper-source:0;} div.Section1  {page:Section1;} -->   <a href="http://www.25hourprintingservice.com/door-hanger-printing.htm"> Go to </a> <a href="http://www.brochureprintingandmore.com/book-printing-prices/"> our </a> <a href="http://www.postcardprinting.ca/"> website </a>.   </p>
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		<title>Leaflet Distribution Camaign a Money Saving Way to Advertise Your Business throughout the Credit Crunch. How to Fight the Gloom</title>
		<link>http://lionis.info/leaflet-distribution-camaign-a-money-saving-way-to-advertise-your-business-throughout-the-credit-crunch-how-to-fight-the-gloom/</link>
		<comments>http://lionis.info/leaflet-distribution-camaign-a-money-saving-way-to-advertise-your-business-throughout-the-credit-crunch-how-to-fight-the-gloom/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 15:25:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://lionis.info/leaflet-distribution-camaign-a-money-saving-way-to-advertise-your-business-throughout-the-credit-crunch-how-to-fight-the-gloom/</guid>
		<description><![CDATA[Employing leaflet distribution services are always of the easiest ways to get that xfactor over your rivals. How exactly? Letterbox and door drops is the solution. By applying a endless leaflet distribution advertisment you can reach utmost
exposure via the letterbox. Its a very over looked advertising technique which works very good, that is ofcourse is [...]]]></description>
			<content:encoded><![CDATA[<p>Employing leaflet distribution services are always of the easiest ways to get that xfactor over your rivals. How exactly? Letterbox and door drops is the solution. By applying a endless leaflet distribution advertisment you can reach utmost<br />
exposure via the letterbox. Its a very over looked advertising technique which works very good, that is ofcourse is using <a href='http://www.leafletdistributionjobs.com/'> leaflet to door distribution jobs</a> </p>
<p>If your product is designed to appeal to a common market place and you want to focalize on a very special field, letterbox advertising is a good, low-priced way of hitting your direct market.</p>
<p>But aware in the planning of your leaflet distribution causes as this is fundamental if you are to make the best of your investment.</p>
<p><b>Leaflet distribution</b> allows you to return  particular reply from directed groups of clients. It&#8217;s a peculiarly<br />
useful tool for small business organisations because it lets you to direct small resources where they are most probably to bring on result and measure the success of promotions accurately by taking apart replies. Just remember that the outcomes of leaflet distributoin aren&#8217;t secured. A badly projected or aimed promotion will be a waste of money</p>
<p>There are a list of various methods in which leaflet distribution has been misused in a semipolitical way. Several of these grounds are as follows. One of the most frequent functions of booklet distribution is to supply individuals with info to return data that has been distributed by the opposition. The pamphlets can also be applied to endanger individuals with an attack. This is particularly probably in conflicts in which regular armies can inform opposition scout groups that they will occupy if no activity is made. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.</p>
<p>If you have decided that a leaflet distribution will be a right form of advertising in order to bring in some much needed future patronage, then you need to set about the task of picking out the most flushed company to carry out the promotion for you.</p>
<p>On That Poin there are alot of elements to be debated when doing this, these are important in obtaining the strongest results from your distribution.</p>
<p>You need to consider where you are going to direct your leaflets and the coverage and incursion that you want to achieve. If you are just thinking of a small-scale promotion in the localised region, it may be foresightful to pick out a small local business who just manage the small-scale distributions in one area. They are quite likely to be cost effective, and have smaller lead times. Accountability may be a problem if matters do not go according to plan, so this needs to be counted against the number of financial expenditure.</p>
]]></content:encoded>
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		<item>
		<title>Fler Design Made Easy</title>
		<link>http://lionis.info/fler-design-made-easy/</link>
		<comments>http://lionis.info/fler-design-made-easy/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 06:49:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Hall]]></category>
		<category><![CDATA[Printing Tips]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Brochure]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[flyers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[presentation folders]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[printers]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[rackcards]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://lionis.info/fler-design-made-easy/</guid>
		<description><![CDATA[Flyer designing: keyword, images and a simple layout. Flyers with ease.]]></description>
			<content:encoded><![CDATA[<p> <!--  /* Font Definitions */  @font-face  {font-family:"Cambria Math";  panose-1:2 4 5 3 5 4 6 3 2 4;  mso-font-charset:1;  mso-generic-font-family:roman;  mso-font-format:other;  mso-font-pitch:variable;  mso-font-signature:0 0 0 0 0 0;} @font-face  {font-family:Calibri;  panose-1:2 15 5 2 2 2 4 3 2 4;  mso-font-charset:0;  mso-generic-font-family:swiss;  mso-font-pitch:variable;  mso-font-signature:-1610611985 1073750139 0 0 159 0;}  /* Style Definitions */  p.MsoNormal, li.MsoNormal, div.MsoNormal  {mso-style-unhide:no;  mso-style-qformat:yes;  mso-style-parent:"";  margin-top:0in;  margin-right:0in;  margin-bottom:10.0pt;  margin-left:0in;  line-height:115%;  mso-pagination:widow-orphan;  font-size:11.0pt;  font-family:"Calibri","sans-serif";  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoChpDefault  {mso-style-type:export-only;  mso-default-props:yes;  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoPapDefault  {mso-style-type:export-only;  margin-bottom:10.0pt;  line-height:115%;} @page Section1  {size:8.5in 11.0in;  margin:1.0in 1.0in 1.0in 1.0in;  mso-header-margin:.5in;  mso-footer-margin:.5in;  mso-paper-source:0;} div.Section1  {page:Section1;} -->
<p>Flyer design is quite easy to layout and you don&#8217;t need to be a graphic artist to do it. All you need to know are a few basic guidelines and you will be on your way to great  <!--  /* Font Definitions */  @font-face  {font-family:"Cambria Math";  panose-1:2 4 5 3 5 4 6 3 2 4;  mso-font-charset:1;  mso-generic-font-family:roman;  mso-font-format:other;  mso-font-pitch:variable;  mso-font-signature:0 0 0 0 0 0;} @font-face  {font-family:Calibri;  panose-1:2 15 5 2 2 2 4 3 2 4;  mso-font-charset:0;  mso-generic-font-family:swiss;  mso-font-pitch:variable;  mso-font-signature:-1610611985 1073750139 0 0 159 0;}  /* Style Definitions */  p.MsoNormal, li.MsoNormal, div.MsoNormal  {mso-style-unhide:no;  mso-style-qformat:yes;  mso-style-parent:"";  margin-top:0in;  margin-right:0in;  margin-bottom:10.0pt;  margin-left:0in;  line-height:115%;  mso-pagination:widow-orphan;  font-size:11.0pt;  font-family:"Calibri","sans-serif";  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoChpDefault  {mso-style-type:export-only;  mso-default-props:yes;  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoPapDefault  {mso-style-type:export-only;  margin-bottom:10.0pt;  line-height:115%;} @page Section1  {size:8.5in 11.0in;  margin:1.0in 1.0in 1.0in 1.0in;  mso-header-margin:.5in;  mso-footer-margin:.5in;  mso-paper-source:0;} div.Section1  {page:Section1;} -->   <a href="http://www.25hourprintingservice.com/">flyer printing</a>   for your business or service.</p>
<p>Keyword:</p>
<p>Flyers are all about big and simple words. At a quick glance, people want to know exactly what your flyer is about.  &#8220;SALE&#8221;, &#8220;FREE&#8221; or &#8220;TODAY&#8217;S SPECIAL&#8221; are great keywords that catch the attention of the customer. For example, if it is about a store sale, people usually print a big &#8220;Sale!&#8221; word on their flyers to catch attention instantly. If you are selling low priced things it&#8217;s best to add that item to your keyword. &#8220;CHEAP ACCESSORIES&#8221; of &#8220;BRAKE SALE&#8221; tell the people what the item is and what the special offer is.</p>
<p>Think about your customer and how you want to bring them in. What, as a customer, would get you in the store and how do you want to be approached. Everyone&#8217;s looking for something for free or at a great deal. If you are targeting a certain type of crowd be sure to use the terms they would use. Slang or industry related terms.</p>
<p>Images:</p>
<p>Now that you have your keywords picked and ready, begin to add images. I strongly suggest images to your flyer, this is visually appealing and at first glance they will be eye catching to your customers. Your space may be limited but be sure you add in at least one, clear, good sized, relevant image. Full color is the best but not your only option. If you are advertising a contest, show the grand prize, if it&#8217;s for your new service show and image of the product or what the product is used for, show relevance.</p>
<p>Layout:</p>
<p>Remember this is all at a fist glance, so make sure your layout is simple and not overwhelming. Legible with strong text. Words that is catchy and relevant to your subject. If you complicate the flyer you will have discouraged your customer from reading further or looking at the detail to find what it is she needs from you. Keyword on top of the page, your supporting image will be below that. Below the image you can add more detailed information about your company and the offer. Play with the fonts and the size of the copy. Try left align, the right align then center align. After each stand back and see how it looks from a distance. Once you find a style you are pleased with, send it off to the  <!--  /* Font Definitions */  @font-face  {font-family:"Cambria Math";  panose-1:2 4 5 3 5 4 6 3 2 4;  mso-font-charset:1;  mso-generic-font-family:roman;  mso-font-format:other;  mso-font-pitch:variable;  mso-font-signature:0 0 0 0 0 0;} @font-face  {font-family:Calibri;  panose-1:2 15 5 2 2 2 4 3 2 4;  mso-font-charset:0;  mso-generic-font-family:swiss;  mso-font-pitch:variable;  mso-font-signature:-1610611985 1073750139 0 0 159 0;}  /* Style Definitions */  p.MsoNormal, li.MsoNormal, div.MsoNormal  {mso-style-unhide:no;  mso-style-qformat:yes;  mso-style-parent:"";  margin-top:0in;  margin-right:0in;  margin-bottom:10.0pt;  margin-left:0in;  line-height:115%;  mso-pagination:widow-orphan;  font-size:11.0pt;  font-family:"Calibri","sans-serif";  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoChpDefault  {mso-style-type:export-only;  mso-default-props:yes;  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:Calibri;  mso-fareast-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;  mso-bidi-font-family:"Times New Roman";  mso-bidi-theme-font:minor-bidi;} .MsoPapDefault  {mso-style-type:export-only;  margin-bottom:10.0pt;  line-height:115%;} @page Section1  {size:8.5in 11.0in;  margin:1.0in 1.0in 1.0in 1.0in;  mso-header-margin:.5in;  mso-footer-margin:.5in;  mso-paper-source:0;} div.Section1  {page:Section1;} -->   <a href="http://www.brochureprintingandmore.com/">flyer printing</a>   company and ask what they think of it before they send you a hard copy. They are the professionals that are willing to lend a hand. </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Adult Affiliate Programs: Make Money Online!</title>
		<link>http://lionis.info/adult-affiliate-programs-make-money-online/</link>
		<comments>http://lionis.info/adult-affiliate-programs-make-money-online/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 23:21:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Helpful Stuff]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://lionis.info/adult-affiliate-programs-make-money-online/</guid>
		<description><![CDATA[Affiliate marketing is arguably the 1 elbow room that many people are making massive amounts of money on the cyberspace.
Moreover doing money from adult affiliate programs is simply so easy but whilst this may be so, the true statement is that outside of whole the solid working affiliate traffickers on the net less than 10% [...]]]></description>
			<content:encoded><![CDATA[<p>Affiliate marketing is arguably the 1 elbow room that many people are making massive amounts of money on the cyberspace.</p>
<p>Moreover doing money from <a href="http://www.rivcash.com/">adult affiliate programs</a> is simply so easy but whilst this may be so, the true statement is that outside of whole the solid working affiliate traffickers on the net less than 10% are <a href="http://www.24cash7.net/en/webmaster/index.php">making money online</a> and just about 1% are making really big money.</p>
<p>Therefore what is the difference between the prime earners and those who ar fighting to get enough to cover their hosting costs?</p>
<p>Well understanding and executing the primary techniques of affiliate marketing is an essential ingredient to achieving succeeder as an affiliate marketer.</p>
<p>These techniques can be summed with the coming primary affiliate marketing steps.</p>
<p>3 Essential Steps to Having Money With Affiliate Platforms</p>
<p>1. Affiliate Net Sign On with a good affiliate network that provides a full range of products &amp; services from where you can select a product or serving to suit your affiliate business&#8217; theme.</p>
<p>2. Product Choose a product that will return an superb affiliate commission when sold &#8211; getting a committee of anything less than $10 per sale could be believed overly low &#8211; many affiliate programs provide commissions up to 75% of the selling price.</p>
<p>3. Need for the Production Net sure that there is a good need for the product you are promoting over the affiliate program &#8211; without lots of desirous purchasers you won&#8217;t be making lots commission</p>
<p>Clearly there is a lot more to gaining solid money with affiliate programs merely several ambitious affiliate marketer who disregards the previous points does so at his peril.</p>
<p>So if the returns from your affiliate marketing try are not exactly earth blasting ever recuperate to the basics and revue your affiliate program crusade.</p>
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		<title>The Three Kinds of Ads</title>
		<link>http://lionis.info/the-three-kinds-of-ads/</link>
		<comments>http://lionis.info/the-three-kinds-of-ads/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 03:54:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://lionis.info/the-three-kinds-of-ads/</guid>
		<description><![CDATA[It is an interesting exercise for one who creates ads to watch other ads. It is clear to see the motivation behind what causes some people to build ads the way they do. There are clearly three angles that could and should be considered as components of an ad. Most have one, some have two, [...]]]></description>
			<content:encoded><![CDATA[<p>It is an interesting exercise for one who creates ads to watch other ads. It is clear to see the motivation behind what causes some people to build ads the way they do. There are clearly three angles that could and should be considered as components of an ad. Most have one, some have two, the best have all three.</p>
<p>1)                   The most common denominator is the element of cleaver. These are the ads that usually have funny as the main ingredient. It is easy to see how the ad agency sold the client on funny, it&#8217;s supposed to generate the warm fuzzies and even be remembered as well as be looked forward to the next time they run the ad. Agencies win awards for funny ads, even if they don&#8217;t sell product or enhance the companies image. Shows you where the priority is at ad agencies.</p>
<p>2)                   The second kind of ad is one that is memorable. This is supposed to make you remember the product. This is primarily for commodities: &#8220;me too&#8221; products and services that are always being bought. If the &#8220;memory&#8221; side of the concept is not connected to a positive emotion, it will not be as easy to recall.</p>
<p>3)                   The third kind of ad is one that shows, clearly and emotionally, the positive benefits of doing business with you. If you see those fast food ads on tv where they zone in on the juicy hamburger with the freshest tomatoes, lettuce and sizzling meat, that is a feature not a benefit and they are missing the connection. That juicy hamburger, with a very satisfied customer biting into it and a huge smile on his face of supreme delight; or even saying &#8220;wow, what a fabulous hamburger!&#8221;, then you are seeing the benefits of that feature. Otherwise, you have left the benefits to the imagination of the customer.</p>
<p>All effective salesmen know to help guide the customer through the benefits to them, personally, of using your product/service. Tell me why ads shouldn&#8217;t be set up the same way. If it says &#8220;How would you like to take that extra savings and go on a free vacation to a tropical island where you can sit on a sunny beach and have a romantic time with your one and only&#8217;.&#8221; To get the picture, get the picture.</p>
<p>The very best ads are cleaver, memorable and show benefits, but, 2 and 3 are a must!</p>
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<p>Daniel Wadleigh is a nationally published marketing consultant and has programs for start-up and existing businesses including effective web sites, e-mail/database, other non-internet ways to drive them to your website, and low cost ways to get more new customers.</p>
<p>Go to: <a href="http://www.more-new-customers.com" rel="nofollow">http://www.more-new-customers.com</a> to get free copy of &#8220;Marketing to Men vs. Women- the 8 different responses&#8221; and a Free copy of &#8220;Market Research- 7 Questions to Ask to Start-up and 7 to Ask to Improve Any Business.&#8221;</p>
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